This starts with building a quality customer database. Whilst this seems to be an obvious and a fundamental step, many companies fail to do this and do not have a good understanding of their customer, prospects, target market, competitors just to list a few obvious pieces of data that have been neglected in a database.
Such insights are required in order to build a good marketing campaign. If you do not know what your customers look like, how do you go about finding look-alike prospects and acquiring a marketing list in a sales campaign?The ACRA database contains over 1.5 million companies and businesses with over 1.6 million individuals or persons involved in business who are either officers, senior executives, shareholders, partners or business owners. This ACRA database is also updated daily by ACRA. No other database in Singapore is as comprehensive and fresh.
This database is also digitized, allowing very specific search and extraction of very specific data required to perform critical sales and market related work like:Using the wide range of profile data and financial data available of the target prospects, users can then pick the types of data they wish to buy for the sales campaign or for feeding into their customer database, perform analysis, derive insights and find targeted sales leads for different products and marketing campaigns. The data is delivered in CSV or Excel format also means easy integration into their database and can be used in multiple sales and marketing campaigns.
Compared with marketing lists from the usual direct marketing list providers, the ACRA database has the most comprehensive coverage, widest range of data to select and extract, and is the most updated in the market.