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How To Qualify Your Sales And Marketing Leads?

An effective marketing department requires data driven marketing strategy using internal and external data effectively to help marketing efforts become more successful. 92 percent of marketers feel that data is their organization's most underused asset. Almost the same percentage do not have a good quality data management practice that can help them perform data analytic driven insights about their customers. Their ability to develop a good marketing strategy or even a good lead generation program is limited. A good marketeer understands that even simple lead generation for sales campaigns cannot be effective by just acquiring marketing lists. It starts with understanding who your customers are.
how to qualify sales and marketing leads

This starts with building a quality customer database. Whilst this seems to be an obvious and a fundamental step, many companies fail to do this and do not have a good understanding of their customer, prospects, target market, competitors just to list a few obvious pieces of data that have been neglected in a database.

Such insights are required in order to build a good marketing campaign. If you do not know what your customers look like, how do you go about finding look-alike prospects and acquiring a marketing list in a sales campaign?

How to use the ACRA database for effective lead generation?

The ACRA database contains over 1.5 million companies and businesses with over 1.6 million individuals or persons involved in business who are either officers, senior executives, shareholders, partners or business owners. This ACRA database is also updated daily by ACRA. No other database in Singapore is as comprehensive and fresh.

This database is also digitized, allowing very specific search and extraction of very specific data required to perform critical sales and market related work like:
  1. Market analysis in marketing plan.
  2. Identifying and acquiring a target prospects by industry, size, age of business, senior management, financial health etc.
  3. Updating and enriching customer database.
  4. Building a sales database or feeding business solutions like CRM, ERP.
  5. Other data related uses from basic sales work to investment opportunities.

For Lead Generation & Marketing Campaign

Customers use it to find customer-look-alikes in the ACRA database. They can also use their target customer profile, set search criterion for targeting prospects by:
  • lead generation marketing industry typeIndustry Type
  • lead generation marketing sizeSize (Capital/Revenue)
  • lead generation marketing age of business by dateAge of Business (newly registered companies by date range)
  • lead generation marketing business ownersCommon Directors/Shareholders/Business owners
  • lead generation marketing geographicGeographic/District Code
  • Other criteria - if it is in the ACRA database, we can search and find it!

Using the wide range of profile data and financial data available of the target prospects, users can then pick the types of data they wish to buy for the sales campaign or for feeding into their customer database, perform analysis, derive insights and find targeted sales leads for different products and marketing campaigns. The data is delivered in CSV or Excel format also means easy integration into their database and can be used in multiple sales and marketing campaigns.

Compared with marketing lists from the usual direct marketing list providers, the ACRA database has the most comprehensive coverage, widest range of data to select and extract, and is the most updated in the market.

How Can CRIF BizInsights Help You?

At CRIF BizInsights

We offer very user-friendly database solutions covering all Singapore Registered companies and information from global official data sources. Our customers use our reports and customise data services for Business Verification, Credit Assessment, and Business Performance Evaluation.

Supplier Risks management is growing in importance, especially as part of compliance policies. Checks on suppliers should be carried out during Vendor registration, verification and onboarding.

CRIF Bizinsights Advantages

Official and updated information on customers and vendors with monitoring capabilities to alert you to important business changes.

Information via API can feed data directly into your risk management, CRM or vendor management system to reduce manual work and reduce errors.

You can optimise sales opportunities, purchasing spent or conflict of interest by identifying related entities through corporate linkages, that you may be dealing separately with.

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